BMW Gran Coupe Concept in display at BMW Design Night
Press Release: Exclusive insights into the layout philosophy and development strategy of BMW are the central focus of an unusual media event with the home of the manufacturer in Munich. At the BMW Design Night on July 21st 2010, selected media representatives will have the opportunity to take an intensive look with the fundamental principles and pioneering concepts of long term automobile pattern. The speakers and dialogue partners presenting the event at BMW Welt in Munich are Dr. Klaus Draeger, Member from the Board of BMW AG, Development and Adrian van Hooydonk, Director BMW Group Layout.
The present representative with the design culture ın the manufacturer could be the BMW Notion Gran Coupé. This sensational study, unveiled with the international trade fair Auto China in Beijing in April 2010 and is now on show in Europe for the first time, brings together high-quality elegance combined with superior dynamic performance, thereby symbolising the underlying values ın the brand name BMW.
The BMW Notion Gran Coupé gives a look ahead to the interpretation of these values in long term models ın the manufacturer of premium automobiles. In its dynamically striking proportions, this elegant 4-door vehicle reveals the classic features of the BMW coupé, yet with the same time provides a fascinating and aesthetically impressive formal style which brings the properties from the product to bear in an authentic manner.
The basis for this may be the outstanding pattern culture from the brand name BMW, whose roots and perspectives will be explained with the BMW Design Night. Existing and long term automobiles from the brand BMW derive their unmistakable character from the truth that design, driving properties and functionality are harmoniously dovetailed. This authenticity is guaranteed by means of the ıtem creation course of action which is unique ınside motor industry and which results in a convergence of layout and technology in optimised logistical and organisational conditions. With each newly developed automobile, this method leads to an ideal synthesis of form and function which is impressively reflected ınside BMW Concept Gran Coupé, too.
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